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WHAT THE CHALLENGE IS ABOUT?
Mobility Challenge by Maruti Suzuki is a unique initiative in collaboration with T-Hub, which offers an opportunity to mature startups working on cutting-edge technology to co-create innovative solutions in the mobility space. This initiative aims to transform the Indian mobility space by engaging with startups in growth stage and supporting a faster GTM. It provides select startups an opportunity to execute a paid proof of concept and receive mentorship from Maruti Suzuki.
Problem statement for Mobility Challenge:
The use case is to develop an agentic AI solution that autonomously optimizes digital marketing costs for Maruti Suzuki digital assets. This solution must work in conjunction with the existing Adobe Experience Platform (AEP) and its Real-Time Customer Data Platform (RT-CDP) to make real-time, data-driven decisions and maximize return on ad spend (ROAS) to increase overall efficiency. This includes dynamically reallocating budgets, adjusting bids, and refining audience targeting to eliminate wasted spend and improve campaign performance. Ultimately, this challenge aims to achieve optimal marketing efficiency and maximize ROI through intelligent, self-directed action.
Problem statement for Mobility Challenge :
Mobility Challenge Cohort 3 was executed in the form of Maruti Suzuki Day, a curated full-day innovation experience at T-Hub. It provided a platform for promising startups to pitch live to Maruti Suzuki & T-Hub's senior leadership, and stand a chance to win cash rewards, gain access to MSIL’s flagship innovation programs and explore strategic collaboration opportunities with Maruti Suzuki. Beyond the pitch sessions, the day featured insightful speaker sessions and a vibrant Industry connect that offered startups unparalleled access to industry leaders, decision-makers, and fellow innovators.
Problem statement of Mobility Challenge :
This cohort focuses on Virtual Diagnostics Assistance - AI-powered software solution to streamline the troubleshooting procedures for Maruti Suzuki car service engineers, empowering them to perform tasks with expert precision and efficiency.
Problem statement of Mobility Challenge :
The requirement is to develop an innovative solution that utilizes video feed present at various premises to provide meaningful/insightful data based on classification of personas, time series, sentiment analysis, and much more. The project aims to harness the power of artificial intelligence to transform video feed data into actionable insights, offering a deeper understanding of visitor demographics, behaviours, and sentiments over time. It's an opportunity to push the boundaries of AI and video analytics to drive strategic decisions and enhance customer experiences.
Program Benefits
how it helps you?
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Cash Rewards • Winner: ₹5,00,000
• First Runner-up: ₹3,00,000 • Second Runner-up: ₹2,00,000 -
Paid POC opportunity The winners of this program will explore the opportunity to conduct paid POC with Maruti Suzuki.
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Industry Mentorship Get an opportunity to receive impact mentoring from leading experts at T-Hub and industry leaders from Maruti Suzuki.
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Scale up An opportunity to co-create with Maruti Suzuki, which provides one of the largest testbeds for startups to develop cutting-edge solutions, validate them at scale, and go to market quickly.
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Partnership Opportunities Partnering with Maruti Suzuki and T-Hub offers startups credibility and exposure within the industry, leveraging the reputation of India's largest auto manufacturer and one of the country's leading innovation hubs.
Program Structure
Tentative Timelines
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Sep – Oct
2025Call for
application -
November
2025Screening
of applications -
November
2025Pre-Finale
Hackathon -
December
2025Grand Finale for
Winner selection -
January
2026Kickstarting
POC
Focus Areas
ELIGIBILITY CRITERIA
- Established startups that have reached a mature stage and are ready to deploy their solution(s).
- Startups must demonstrate proven experience in agentic AI, Insights & Analysis, Generative Engine Optimization, Adtech Automation, Media Planning & Cost Optimization, and Data Enrichment.
- Startups to ensure the cost-effectiveness and potential increase in Return on Ad Spend (ROAS) and overall Return on Investment (ROI) for Maruti Suzuki.
- The AI agent should be compatible with Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP).
- The product or technology the startup is offering for consideration represents original ideas wholly owned with freedom to use or is licensed by the startup team.
Frequently Asked
Questions
1.
Who is eligible to apply?
Established startups that have reached a mature stage and are ready to deploy their solution(s).
2.
Startup/entity is not registered in India. Can I apply?
Yes. All entities who have relevant solutions can apply.
3.
I am an idea/early-stage startup. Can I apply?
Please apply if you have a solution ready to be deployed at scale.
4.
How much does it charge to participate in the program?
There are no charges to participate in the program.
5.
What is the purpose of the paid POC?
To support the startups financially and to ensure that there is no hindrance in promoting open innovation.