What The Mobility Challenge Is About?
Problem statementLive
The requirement is to develop AI-driven, automation-first cybersecurity solutions to enhance enterprise-wide security resilience across Maruti Suzuki’s digital ecosystem. The solution must integrate with existing enterprise systems, support real-time processing, ensure minimal disruption to operations, and comply with applicable data privacy and regulatory requirements, ultimately enabling proactive and efficient cybersecurity operations.
Problem statement
The use case is to develop an agentic AI solution that autonomously optimizes digital marketing costs for Maruti Suzuki digital assets. This solution must work in conjunction with the existing Adobe Experience Platform (AEP) and its Real-Time Customer Data Platform (RT-CDP) to make real-time, data-driven decisions and maximize return on ad spend (ROAS) to increase overall efficiency. This includes dynamically reallocating budgets, adjusting bids, and refining audience targeting to eliminate wasted spend and improve campaign performance. Ultimately, this challenge aims to achieve optimal marketing efficiency and maximize ROI through intelligent, self-directed action.
Problem statement
Mobility Challenge Cohort 3 was executed in the form of Maruti Suzuki Day, a curated full-day innovation experience at T-Hub. It provided a platform for promising startups to pitch live to Maruti Suzuki & T-Hub's senior leadership, and stand a chance to win cash rewards, gain access to MSIL’s flagship innovation programs and explore strategic collaboration opportunities with Maruti Suzuki. Beyond the pitch sessions, the day featured insightful speaker sessions and a vibrant Industry connect that offered startups unparalleled access to industry leaders, decision-makers, and fellow innovators.
Problem statement
The requirement is to develop an innovative solution that utilizes video feed present at various premises to provide meaningful/insightful data based on classification of personas, time series, sentiment analysis, and much more. The project aims to harness the power of artificial intelligence to transform video feed data into actionable insights, offering a deeper understanding of visitor demographics, behaviours, and sentiments over time. It's an opportunity to push the boundaries of AI and video analytics to drive strategic decisions and enhance customer experiences.
Problem statement
This cohort focuses on Virtual Diagnostics Assistance - AI-powered software solution to streamline the troubleshooting procedures for Maruti Suzuki car service engineers, empowering them to perform tasks with expert precision and efficiency.
Program Benefits
How It Helps You?
Cash Rewards
• First Runner-up: ₹3,00,000
• Second Runner-up: ₹2,00,000
Paid PoC opportunity
Industry Mentorship
Faster Go-to-Market
Partnership Opportunities
Maruti Suzuki FundRays opportunity
Program Structure
Tentative Timelines
Call for
applications
Screening of
applications
Pre-Finale
Hackathon
Grand Finale for
Winner selection
Kickstarting
POC
Focus Areas
Eligibility Criteria
- Established startups that have reached a mature stage and are ready to deploy their solution(s).
- Startups must demonstrate proven capabilities in one or more of the given focus areas.
- The solution(s) should be scalable, automation-driven, and capable of improving key cybersecurity KPIs, including mean time to detect (MTTD), mean time to respond (MTTR), operational efficiency, tool/technology consolidation, and cost optimization.
- The proposed solution must be compatible with enterprise environments and capable of integrating with existing tools.
- The product or technology the startup is offering for consideration represents original, owned, or appropriately licensed solutions, with compliance to data privacy and regulatory requirements and data residency in Indian landscape.
