About Us
Maruti Suzuki Innovation Fund
Transforming the automobile and mobility landscape of India, Maruti Suzuki Innovation is dedicated to catalysing innovation. It has a vision to support startups that can help transform the Indian automotive industry and create a more sustainable future. The Maruti Suzuki Innovation Fund is a strategic investment tool which aims to provide funding, mentorship, and access to Maruti Suzuki's expertise and resources to help startups scaleup faster. The fund aims to identify startups with disruptive ideas and technologies that can address the challenges faced by the automotive industry. The fund is also focused on collaborating with startups to develop new technologies and solutions that can help Maruti Suzuki in its own operations and product development.
Who Can Apply?
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Early-Stage or Idea-Stage Startups in the Pre-Series A or Series A Rounds
Startups with Refined Products that Cater to Multiple Customers
Must be Participating in One of the Maruti Suzuki Innovation Programs for Startups
Must Have Completed a Paid Proof of Concept Successfully
Maruti Suzuki Innovation Fund
Program Objective
Maruti Suzuki Innovation Fund has been formulated with an objective to strategically invest in startups that have the potential to make a mark in the automobile and mobility sector to help them scale-up, fast.
Startups that are looking for investment opportunities under this fund are first required to demonstrate the impact, viability, and overall value of their solution by participating in the Maruti Suzuki Nurture, Maruti Suzuki Incubation, Maruti Suzuki Accelerator or Mobility Challenge programs. Upon successful completion of their paid PoCs with Maruti Suzuki, they become eligible for consideration for investment under this fund.
Startups that are looking for investment opportunities under this fund are first required to demonstrate the impact, viability, and overall value of their solution by participating in the Maruti Suzuki Nurture, Maruti Suzuki Incubation, Maruti Suzuki Accelerator or Mobility Challenge programs. Upon successful completion of their paid PoCs with Maruti Suzuki, they become eligible for consideration for investment under this fund.
Building a culture of innovation, one idea at a time.
Our Investments
AMLGO LABS
Maruti Suzuki India Limited has announced investment of over INR 1.99 crore in Amlgo Labs Private Limited, a technology-led startup. The startup operates in the area of data analytics, cloud engineering, machine learning (ML) and artificial intelligence (AI), to assist companies in data-driven decision making. With this, Maruti Suzuki will own an equity stake of over 6.44% in the startup. This is the second investment by Maruti Suzuki to strengthen the technology space in India and align its goals with the Startup India initiative.
DaveAI
Maruti Suzuki has announced an investment in Sociograph Solutions Private Limited (SSPL) and their AI platform, Dave.ai, which has been designed to help enterprises improve sales experiences and business efficiency. The investment demonstrates Maruti Suzuki’s resolve towards encouraging innovation and promoting the entrepreneurial spirit among startups. In line with Maruti Suzuki Innovation’s philosophy of ‘Innovate – Collaborate and Co-Create’ and the #StartupIndia initiative by the Government of India, this strategic investment is well-placed to enable SSPL to power the next generation of sales experiences and meet the growing global demand for the same.
RAVITY
Maruti Suzuki India Limited (“Maruti Suzuki”) has announced investment of nearly INR 2 crore in Ravity Software Solutions Private Limited, for an equity stake of over 7.84% through Maruti Suzuki Innovation Fund. Ravity Software Solutions Private Limited is a technology-led startup which specializes in providing connected mobility insights. The Company invests in startups through the Maruti Suzuki Innovation Fund, an initiative to undertake strategic investments in startups which exhibit high levels of innovation and potential to devise solutions relevant to the Company’s operations. This is the third investment under Maruti Suzuki Innovation Fund. Prior to this, the Company invested nearly INR 2 crore each in Amlgo Labs Private Limited in March 2024 and Sociograph Solutions Private Limited in June 2022.
Our Startup
Testimonial
Ajay yadav
Founder, Amlgo Labs
Our collaboration with Maruti Suzuki has proven to be fruitful, helping our company augment and scale up operations. Combining our expertise in Data Analytics, Machine Learning and Artificial Intelligence based solutions, with mentorship and networking opportunities offered by Maruti Suzuki, we will be able to further refine our offering.
Customer Testimonial
Sriram PH
Founder & CEO, DaveAI
What truly sets Maruti Suzuki Innovation fund apart is their unwavering belief in our vision. They have been more than just financial backers; they have been our partners, investing not only capital but also their time and unwavering support. Their continuous involvement and strategic guidance have been instrumental in overcoming challenges and seizing opportunities. The entire team has consistently demonstrated integrity, transparency, and a genuine passion for our success.
Ajay testimonial
Ananthakrishnan Gopal
Co- Founder & CTO, DaveAI
Maruti Suzuki Innovation fund has consistently demonstrated a collaborative approach, actively understanding our technology capabilities, and providing valuable insights and perspectives. Their accessibility and willingness to share their expertise have fostered a strong partnership based on mutual respect and trust. I wholeheartedly recommend the fund to any startup seeking a strategic investment partner with a deep understanding of technology and a deep commitment to overall advancement of the startup.
Customer Ajay testimonial
Vikas Rungta
Founder, Ravity Software Solutions Private Limited
It is an honor to be associated with an industry leader like Maruti Suzuki, whose name is synonymous with bringing personal mobility to millions in India as well as across the globe. An automobile major like Maruti Suzuki partnering with a startup speaks volumes about its forward-thinking mindset, humility, and openness to learn and collaborate to explore new ideas. With our excellence and expertise in AI, analytics and mobility, we are committed to upholding the trust Maruti Suzuki has placed in us. We believe that the high complementarity of our strengths: Maruti Suzuki’s scale of business and our agility and entrepreneurship, will further enhance customer experience and delight.
Vikas testimonial
Frequently Asked
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What is Maruti Suzuki Innovation Fund?
Maruti Suzuki Innovation Fund that has been created with the aim to revolutionise the automobile industry of India. It invests strategically in automobile and mobility startups, among early-stage startups that have promising solutions for the sector and share our vision for fostering an ecosystem and culture of innovation. It is dedicated to identifying minority stake investment opportunities, which grow along with the beneficiary as they fast-track their internal innovations.
Who can apply for the Maruti Suzuki Innovation Fund Program?
The program is for idea-stage and early-stage startups that have an innovative idea, solution, or product for the automobile and mobility sector, and are in the pre-series A or series A rounds of funding. The startup should have a refined idea/solution that caters to multiple customers. Other eligibility requirements for consideration under the Maruti Suzuki Funds program include the startup being a part of the Maruti Suzuki Nurture, Maruti Suzuki Incubation, Maruti Suzuki MAIL or Mobility Challenge programs and having successfully completed a paid PoC.
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